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Merger Rebrand




Gridcheck was a result of a merger between two established interpreting scheduling companies, each with strong brand awareness. The resulting rebrand needed to incorporate the existing colors and some of the prior brand elements.

Upon the initial consultation, Flowbird learned of their ASL sign for Gridcheck and designed the logo around the ASL sign along with the "grid" and "check" concepts. Although the original colors were carried over from one of the original companies, the primary colors were shifted from blue and green to green and charcoal. White and blue became secondary brand colors.

All these concepts, along with the intangible brand "feels", were carefully designed and defined in a brand guide. This guide is clearly still in use based on the strong look and feel of its website and exhibit materials. To experience this brand, visit their website:


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